The Best Bourbons Under $20 (2021)

Written by Brian Donnelly, CSS, WSET III

June 28, 2021


TL;DR

The Best Bourbon between $10 and $20 – Old Forester 86

The Runner Up – Old Charter

The Third Option – Old Grand-Dad 80

The Best Value for the Money – Evan Williams Bottled-in-Bond

Special Note

I plan to redo this entire series in 2022 to reflect the many new options available at each price point.

- Brian, December 2021


Overview

In February of 2020, I was fortunate enough to sit through a five-day prep course for the brand new Wine and Spirit Education Trust (WSET) Spirits Level 3 exam. Since the Spirits Level 3 exam was brand new, the course was taught by the exam's author and creator, Nick King, the organization's Product Development Manager for Spirits and Sake. Nick has the rare ability to boil complicated information into simple and clear explanations, which made the course very engaging along with his charming British accent. In addition, the course taught us in detail the WSET's Systematic Approach to Tasting. This system gives the student a framework for analytical tasting by assessing the spirit's appearance, nose, and palate. The goal is to determine the quality of the spirit by analyzing the color, complexity, and length of the finish.

Not long after this course, a friend from college, who was getting into Bourbon, asked me a simple question, "What is the best bourbon under $20?" At the time, I didn't have an honest answer for him, just a list of random recommendations. Since the WSET is an educational course, the students examine the spirits in a vacuum, and there is no consideration of price.

I was immediately hooked on answering my friend's question and using analytical tasting skills to reach my conclusion. I wanted to examine a wide variety of commercially available Bourbons within strict price ranges and determine which expressions offered the best value.

Typically, the praise and attention in the Bourbon World go to the high-end of the spectrum, where collectors and hunters chase down allocations and unicorn bottles, so I had never really thought about the best options under $20. However, I have always held a long-established belief that good Bourbon doesn't have to be expensive. Since the category has exploded in popularity in the last decade, that fact can easily be forgotten. With the wide selection available these days, the deciding factor I look for the most is value for the money. Does this product give customer's a great bang for their buck?

With price in mind, I'm searching for three things to be considered a great bourbon:

  1. Does this product have a unique flavor, or is it muted or generic?

  2. Does this product deliver a depth of complexity with its flavor?

  3. Finally, what kind of finish and length does this product have?

I'm not too fond of the notion of scores, rankings, or ratings. I also don't care about, including tasting notes. The only thing that is important to me is if the quality and taste of the product are worth its retail asking price.

So, why should you care? I know, this seems like a lot of effort for a bottle of Bourbon that costs $20 or less, but not everyone can or wants to spend more than around $20 on a bottle of Bourbon. Any of these expressions would make an excellent option for students on a budget, whiskey beginners who don't want to spend a lot of money, or just those seeking a go-to cocktail bourbon for their home bar.

I did include a few rules to give myself some constraints.

  1. This tasting only included Bourbon and not all American Whiskeys, so I didn't include any Rye, Tennessee Whiskey, Blended, Wheat, Malt, or American Single Malt.

  2. I choose to not included any "allocated items." I want all options to be widely and readily available to all consumers.

  3. No wine cask finished products, such as Sherry, Port, or Madeira.

  4. There are no Limited-Time Releases, Store Pick Single Barrels, or Distillery Exclusives.

These rules will become more crucial when we get to the higher price ranges. In the end, I sampled 14 different bourbons between $10 and $20. Pricing will be slightly different in each area, but generally, you should be able to find each option around this range. By the end, I was pleasantly surprised with the results, and all four options were unequivocally worth every penny.

Let's examine the winners:


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The Best Bourbon Under $20

Old Forester 86Kentucky Straight Bourbon Whisky

The Old Forester brand has been around since 1870, when a Louisville Pharmaceutical rep named George Garvin Brown was the first person to sell Bourbon in a packaged and sealed bottle, giving customers a consistent and high-quality product that they could trust. The brand has been produced without interruption since 1870, including providing Bourbon for "medicinal prescriptions" for the thirteen years of Prohibition. The Brown-Forman family still carries on the family legacy that George began, and every bottle of Old Forester Bourbon still has the wording "The First Bottled Bourbon."

Old Forester 86 is the first or entry-level expression in the extensive Old Forester family of brands. This product is owned by American Whiskey giant Brown-Forman and is produced at the Brown-Forman Distillery near Dixie Highway in Shively, Kentucky. The company has built a beautiful new distillery for Old Forester on Main Street's historic whiskey row in downtown Louisville in recent years. To my knowledge, all the commercially available product though is still produced at the Brown-Forman Distillery. The Whiskey Row distillery is open to the public, and the tour is definitely worth it. Book a tour.

Parent Company: Brown-Forman Company, Louisville, Kentucky

Mash Bill: 72% Corn, 18% Rye, 10% Malted Barley

Proof: 86 (43% ABV)

Retail Price: $20 (750 ML)

For more information about the history of Old Forester, click here.


The Runner Up

Old Charter No. 8, Kentucky Straight Bourbon Whiskey

This brand is produced at the legendary Buffalo Trace Distillery in Frankfurt, Kentucky. Buffalo Trace does not publicly disclose the exact breakdown of their brand's mash bills, but Old Charter uses mash bill #1, a traditional bourbon mash bill of corn, rye, and malted barley, but with a low rye content. This is the same mash bill as other popular Buffalo Trace brands, including Buffalo Trace, Eagle Rare, E.H. Taylor, and George T. Stagg. Compared to Old Forester 86, which has a higher rye content, Old Charter will have a little less spicy and might appeal more to a beginner whiskey drinker.

Parent Company: Sazerac Company, New Orleans, Louisiana

Mash Bill: Unknown, Buffalo Trace’s Mash Bill #1, Low Rye

Proof: 80 (40% ABV)

Retail Price: $18 (750 ML)

For more information about the history of the Buffalo Trace Distillery, click here.


The Third Option

Old Grand-Dad 80, Kentucky Straight Bourbon Whiskey

This brand has been popular among bartenders and industry professionals for years. This brand is owned by Beam-Suntory and produced at the Jim Beam Distillery in Clermont, Kentucky, using a unique high rye traditional Bourbon mash bill. The Old Grand-Dad family of brands includes the 80 proof, Bottled-in-Bond, and the 114, and they're all great Bourbons for the price.

Old Grand-Dad was named for distiller Basil Hayden, whose high rye Bourbon recipe was passed down for generations. During the thirteen years of Prohibition, Old Grand-Dad was produced and sold by the American Medicinal Spirits Company for "medicinal prescription."

Parent Company: Beam Suntory, Chicago, Illinois 

Mash Bill: Unknown, Traditional Bourbon, High Rye

Proof: 80 (40% ABV)

Retail Price: $14 (750 ML)  


The Best Value for the Money

Evan Williams Bottled-in-Bond, Kentucky Straight Bourbon Whiskey

Finally, I wanted to include one more option that I thought offered a lot of value for the price. The Evan Williams Botted-in-Bond delivers a high-quality certified Bottled-in-Bond product for around $14 for a 750 ML. This expression is owned and produced by Heaven Hill Brands in Bardstown, Kentucky.

The mash bill is 78% corn, 10% rye, and 12% malted barley. I sampled three Evan William expressions in this competitive set, and the white label Bottled-in-Bond outshined both the original black label and the 1738 sour mash.

Many of you might be wondering, what does Bottled-in-Bond mean?

To qualify, the whiskey must be from a single distillery, and the bottled product must come from the same distilling season, either January 1st to June 30th or July 1st to December 31st. It must be aged for at least four years in wood containers and bottled at 100 proof, or 50% ABV. This is a labeling term frequently seen on whiskey labels, but it is not limited to whiskey. Other spirit categories can also be labeled bottled-in-bond.

When the US Bottled-in-Bond Act was passed in 1879, it was meant to give consumers a labeling term to have some base measure of quality for the product they were purchasing. The risk of buying rotgut whiskey made from neutral grain spirits and tobacco juice is no longer a threat to consumers. However, the labeling term Bottled-in-Bond still reassures buyers that the product they're purchasing meets a base standard of quality.

Parent Company: Heaven Hill Brands, Bardstown, Kentucky

Mash Bill: 78% Corn, 10% Rye, 12% Malted Barley

Proof: 100 (50% ABV)

Retail Price: $14 (750 ML) 


Closing Thoughts

Your order preference might be slightly different than mine, and that's perfectly ok! The best Bourbon within any price range lies entirely in the drinker's palate, but the four options featured in this article should be a great starting point. I've included a link in the description below with the written details from this video and the complete list of all options that I sampled in this price range. Cheers!

Please drink responsibly.


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Tasted and Reviewed in May of 2020

  • Henry McKenna - $10

  • Benchmark - $11

  • Evan Williams Black - $12

  • Evan Williams 1738 - $14

  • Evan Williams Bottled-in-Bond - $14

  • Old Grand-Dad 80 - $14

  • Ezra Brooks - $15

  • Jim Beam White - $16

  • Rebel Yell - $16

  • Old Charter - $18

  • Old Forester 86 - $20

  • Jim Beam Black - $20

  • Four Roses - $20

  • Wild Turkey 101 - $20


Affiliate Disclosure

The links for product recommendations in this post are affiliate links. At zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase. This helps support this channel so that I can continue to bring you new content.