Reserva De La Familia - The Brand
Jose Cuervo (NOM 1122), the world's largest tequila producer, has three sub-brands at different price tiers. The Especial label is their mixto (not 100 % agave) brand, Tradicional is their 100 % agave brand, and Reserva de la Familia is their tequila portfolio's highest tier. Often shortened to just Reserva, they are small-batch tequilas compared to the other products from Jose Cuervo. The brand is crafted 100 % from only the hearts of hand-selected, fully mature eight-to-ten-year-old blue Weber agave plants sourced from their estates' richest volcanic soil. The agave plants are more commonly referred to as piñas or pineapples in Spanish because that's what they look like when they are harvested and trimmed.
The Reserva Extra Añejo was first released in 1995 to commemorate the Cuervo family's 200-year tequila legacy, drawing from the family's best private reserves. The Extra Añejo was the only product bearing the Reserva de la Familia name for many years. Now, Reserva is a full lineup of super-premium tequilas featuring the Platino, Reposado, Private Cask Collection, Cristalino, and the OG, Extra Añejo. The meticulous care extends to the packaging. The entire packaging process, from the application of the unique label design to the wax seal featuring the Cuervo family crest, is done by hand. Each bottle is individually numbered, wrapped, and packaged in a gift box designed each year by a different Mexican artist. Starting in 2023, the entire Reserva de la Familia brand is transitioning to certified organic labeling.
Photo by Proximo Spirits
Reserva De La Familia Organic Platino
The Platino is specially made through a unique and proprietary process called "Esencia de Agave, " which was created by Cuervo and is known only by the distillers. The operation extracts agave sweetness and aromas from the piñas, or hearts, of the agave plants. It is a meticulous method that brings the entire character, flavor, and essence of agave to life, offering a perfect balance and smoothness unmatched by other clear tequila. This product is now USDA-certified organic, unaged, and bottled at 80 proof (40 % ABV) for the United States. This product is available in 750 ML and 375 ML bottles in the United States. The manufacturer's suggested retail price (MSRP) is $65 for the 750 ML and $38 for the 375 ML.
Tasting Notes Provided by the Brand
Color - Bright and clear
Aroma - Pepper, cooked agave, sweet on the nose with a touch of apple and parsley
Flavor - Unique, sweet and spicy palate with notes of melon, honey and hay
Finish - Mellow & smooth
Serving Recommendations
Served neat in a tequila glass
Can be served chilled
Can be mixed in an Elevated Margarita or Margarita variation
Photo by Proximo Spirits
Reserva de la Familia Añejo Cristalino Orgánico
The PX Organic Añejo Cristalino is the newest line extension from Jose Cuervo to the Reserva de la Familia brand. It is the first widely available organic Cristalino Tequila in the market and the seventh Cristalino Tequila released by parent company Proximo Spirits. This tequila is aged in American oak for a minimum of 12 months and then finished in Pedro Ximénez sherry casks to impart an extra Sherry sweetness and softness, with flavors of dried fruits and raisins, before being filtered as the color is carefully removed while preserving the unique Añejo flavors and achieving a crystal clear presentation. Pedro Ximénez sherry, usually shortened to PX, is a sweet fortified dessert wine from southern Spain. The final product is USDA-certified organic and bottled at 80 proof (40 % ABV) for the United States in a sleek, eye-catching bottle with a long waxed neck. The manufacturer's suggested retail price (MSRP) is $150.
Tasting Notes Provided by the Brand
Color - Bright and clear with distinct tearing and a pronounced body
Aroma - Sweet notes of cooked agave, honey, baked fruits with lasting light notes of oak
Flavor - Sweet and soft on the palate with rich, smooth notes of stone fruit and a refreshingly bright finish
Finish - Fresh and complex
Serving Recommendations
Served neat in a tequila glass
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